It’s a match made in Michigan.

Kalamazoo, MI-based Proforma Printhouse (asi/491465), an affiliate of Top 40 distributor Proforma (asi/300094), has acquired Battle Creek, MI-based Ad-Wise Promotions (asi/114880)/Christman Screenprint, which has a 107-year history.

Financial terms between the privately held companies were not released.

Brad and Michelle Troyer of Proforma Printhouse (asi/491465)

Brad Troyer, owner of Proforma Printhouse, said the acquisition is the third his firm has made in three years. Noting that Christman’s seasoned sales rep Pat Farrell is joining Proforma Printhouse, Troyer said the deal empowers his distributorship to further strengthen its position as a one-stop shop for print and promo product solutions.

The deal bolsters Christman’s/Ad-Wise, he asserted, noting that the firm will now be known as Christman’s Powered by Proforma.

“We couldn’t be more thrilled to bring Christman’s into the future of the industry by providing more products and services, including e-commerce,” Troyer said. “This will ultimately enable clients to elevate their brand presence and enhance their marketing efforts with unparalleled creativity and customization.”

According to a company history, Christman Screenprint has been in the graphics arts business since 1917. The firm was family-owned for generations.

“Christman’s was the right choice for us,” Troyer said of the acquisition. “They have a long-standing name in the Battle Creek community synonymous with quality, dedicated customer service and integrity.”

Founded in 2009, Proforma Printhouse provides a suite of marketing solutions, including print, promo, branded apparel and digital/creative services. The firm has appeared on the Inc. 5000 list of fastest-growing private companies.

Based on reported 2022 North American promotional product revenue of $620 million, Proforma ranked fifth on Counselor’s most recent list of the largest distributors in the industry.