At a ceremony held last night at the Orange County Convention Center during ASI Orlando, Counselor announced the winners of its 2015 Distributor Choice Awards. Taking home the top prize was Ariel Premium Supply (asi/36730), which was named Supplier of the Year by Counselor.

“Ariel enjoys a .4% internal error rate – which means this $30 million company is near perfect when it comes to pricing, sourcing, personalizing, decorating, packing and shipping,” said Tim Andrews, ASI’s president and CEO, upon announcing Ariel as the big winner of the night. “They believe in hiring the best, and consider their talented staff one big diverse family – one that’s dedicated to customers and to giving back to their community.”

In addition to the Supplier of the Year award, winners were also announced in 58 different product categories – including two new categories (Mats and Sunglasses) in this year’s Counselor Distributor Choice Awards program. In all, 43 suppliers won awards at the ceremony, which honored suppliers for their service and dedication to their distributor customers.

“We’re here tonight to celebrate and to honor the industry’s top-performing suppliers,” Andrews said. “Congratulations to all of our winners and finalists. You represent the very best in the industry, and your dedication and hard work set examples for all of us.”

In a record-breaking result, the 2015 Counselor Distributor Choice Awards garnered nearly 70,000 votes from distributors throughout the whole program. Click here to see the complete list of Counselor Distributor Choice Awards winners.

Wondering how the Supplier of the Year felt after winning its award? Counselor caught up with Ariel after the ceremony to hear their reactions and glean some of their customer service secrets. Click here to see the interview.