Canadian distributor Full Line Specialties (asi/199688) announced recently that it has finalized an asset-based acquisition of fellow Canadian distributor R&R Promo. Financial terms of the deal were not released, but Full Line expects the transaction to help grow its share of the promotional products market in Canada.

“Merging R&R into Full Line will provide both parties with additional resources to further penetrate existing and new key accounts regionally, as well as roll out some of our unique offerings nationally across Canada,” said Sam Singh, president and CEO of Full Line Specialties. “R&R was a truly unique group of professionals, with a passion for executing long-term strategic customer growth.”

As part of the deal, Singh also said that Full Line is welcoming Wayne King, former sales manager of R&R Promo, to the Full Line staff. “After sitting with the Full Line team,” King said, “it was clear that the level of professionalism and systematic procedures in place were all designed for customer satisfaction and market growth, which is something I look forward to sharing with our clients.”