New York-based Top 40 distributor Axis Promotions (asi/128263) has hired Rob Watson as VP of e-commerce and marketing, the company has announced. Watson joins Axis after a recent stint as global CMO for Outstanding Branding (asi/288519). Watson also previously served as a senior VP at ASI.

“I am honored and excited to join the Axis leadership team,” said Watson, in a statement. “The commitment of the company to creativity, client service, culture and product safety is what makes Axis one of the top companies in the industry. I look forward to building upon the success of the organization in 2018 and beyond.”

In his new role, Watson will be responsible for growing Axis Promotions’ e-commerce and on-demand capabilities, while also strengthening the company’s marketing communications.

“Rob's technology experience, marketing skills and extensive industry knowledge make him the ideal person to help us expand our e-commerce and on-demand capabilities,” said Larry Cohen, president and CEO of Axis. “We are so fortunate to have him and are excited for him to take a leadership role at Axis.”