San Diego-based Custom Logos (asi/173183) has announced the acquisition of fellow San Diego-based distributor What’s New Promotions. Industry veteran Jacquie Reilly, owner of What’s New, will join Custom Logos and continue to serve her clients out of Custom’s San Diego office. Financial terms of the deal were not disclosed.

“From Jacquie’s perspective, she is excited to expand the resources that she can offer her clients and to get out of the day-to-day operations in order to grow her revenues,” Jeff Golumbuk, CEO/founder of Custom Logos, told Counselor. “At Custom Logos, we have been acquiring many companies of various sizes over the past few years as organic growth becomes more of a challenge. What’s New was an ideal candidate as they have a solid base of business and the desire to grow.”

According to Golumbuk, Custom Logos generated $15.6 million in revenue for 2018. Based on What’s New generating $250,000 in revenue last year, he estimates that the acquisition will add $300,000-$400,000 to Custom’s revenue in 2019. “Based on the acquisitions we have made this past year and those we have pending, Custom Logos should reach revenues of $20 million for 2019,” Golumbuk says.

According to Reilly’s LinkedIn page, What’s New has been in business in for nearly 25 years, serving high-profile clients such as UC San Diego, UC Irvine and California Bank and Trust, among other well-known, local entities.

Founded in 1989, Custom Logos performs in-house screen-printing and embroidery at its state-of-the-art facility in Kearny Mesa, located in the center of San Diego.