It’s another new year, and another promotion for Clay Hall.

The promo products industry veteran has earned promotion to become Top 40 distributor AIA Corporation’s (asi/109480) vice president of owner success, the Wisconsin-headquartered company said Thursday. The move comes just a year after Hall, who has managed both national and regional sales teams and overseen more than $45 million in sales and $12 million in gross profits during his career, was promoted to director of owner success.

Clay Hall

“Clay’s promotion is a result of his successful track record with AIA, his commitment to our distributors, and accomplishments at the director level,” said Kimberly Fulford, AIA’s senior vice president of owner success. “Under Clay’s leadership in 2019, 114 of our owners experienced positive growth of up to 20%, and four owners increased sales greater than $1 million versus the prior year. Clay has also done an outstanding job launching AIA’s sales training program, co-producing the On Air with AIA podcast and recruiting industry veterans to the owner success team.”

In his new vice president role, Hall will be tasked with providing AIA’s nearly 300 distributors with the resources needed to achieve their business, sales and rebate goals. He will continue to manage AIA’s team of success managers and report to Fulford. Additionally, Hall will manage AIA’s events team, which produces AIA’s national sales meeting, regional meetings and educational trainings. “I look forward to building on the momentum our owner success team had in 2019,” Hall said.

Hall has nearly 30 years of experience in the print and promotional products industries. Prior to joining AIA, he was regional sales director for Top 40 distributor Staples Promotional Products (asi/120601) from 2012 to 2015. Before that, he was a business development manager at Staples Print Solutions. Additionally, his background includes serving as director of sales, document and print management at Corporate Express. 

With reported 2018 North American promotional product revenue of $189.8 million, AIA ranks 13th on Counselor’s latest list of the largest distributors in the industry.