Top 40 supplier Delta Apparel (asi/49172) has announced new partnerships with five high-profile brands to kick off 2020.

The Duluth, GA-based company is teaming with Perry Ellis International (asi/77715), Dri Duck (asi/ 50835), Burnside/Sierra Pacific (asi/87224), Outdoor Cap (asi/75420) and Liberty Bags.

“We are extremely excited to be partnering with Delta Apparel as the U.S. wholesaler in selling the 2020 Callaway, Jack Nicklaus and Original Penguin corporate apparel collections into the promotional products market,” Jeff Smith (pictured), vice president of Perry Ellis International’s corporate division, said in a press release. “We believe Delta Apparel with its experienced sales team offers a best-in-class sales and service model that will perfectly mesh with Perry Ellis’ sales team and our best-in-class golf brands. For over a decade, Perry Ellis has successfully sold world-renowned brands into the corporate market. The Delta team will significantly enhance the overall success of these brands by utilizing their broad and loyal customer base.”

Tiffany Anderson, corporate channel manager for Dri Duck, said the supplier is impressed with Delta Apparel’s strong sales leadership and diverse go-to-market strategy. “Adding Delta to our list of wholesale partners will be instrumental in our continued growth in both the corporate and retail markets,” Anderson said.

Delta Apparel will be expanding its catalog into many new categories in 2020, including golf apparel, outerwear, work-wear, hats, bags and other accessories. “Outdoor Cap’s reputation as a quality headwear provider, a supplier recognized for our retail-inspired styling, and a top brand within the promotional products trade will be a nice complement to the industry-leading product line Delta Apparel offers with its tee shirts, outerwear and athletic apparel,” said Jeremy Laney, executive vice president of sales for Outdoor Cap.

Over 2,000 new skus will be offered across these categories, the company said, along with further expansions in the fast-growing Delta-branded fashion basics products line. “Delta Apparel has been the choice in the industry for core basic tee shirts for many years,” said Mary Bostwick, director of marketing at Delta Apparel. “Over the last several years, we have broadened our line into fashion basics, with the successful launch of our Delta Platinum collection. We are excited to now be further enhancing the products we offer our customers with the new partnerships for 2020.”

Delta Apparel will also be launching on-demand digital print services powered by DTG2Go to accommodate small-run decoration needs. “With these new products and services, Delta Activewear can now be our customer’s complete one-stop shop for all things apparel, headwear and accessories,” said Todd Scarborough, Delta Activewear’s president of sales, marketing and merchandising.

With reported 2018 North American promotional products sales of $46.2 million, Delta Apparel ranked 38th on Counselor’s latest list of the largest suppliers in the industry.