January 20, 2020
Leed’s Partners With Gregory
Gregory is a popular manufacturer of hiking and mountain climbing bags.
Leed’s (asi/66887), a subsidiary of Top 40 supplier Polyconcept North America (PCNA; asi/78897), has announced a partnership with Gregory, one of the world’s premier manufacturers of hiking and mountain climbing bags. As a result, Leed’s will offer a selection of the Salt Lake City-based brand’s most popular adventure-ready bags.
“We are thrilled to partner with Gregory,” Liz Haesler, PCNA’s chief merchandising officer, said in a press release. “In terms of innovation and performance, this brand is second to none. This partnership allows our distributors to provide their customers with incredible products from one of the world’s best backpack companies.”
Gregory also works with Big City Mountaineers, which instills critical life skills in under-resourced youth through wilderness mentoring experiences and The Conservation Alliance, an organization that directs membership dues from companies and brands to support nonprofit organizations working to protect wilderness and waterways.
“This a fantastic opportunity for us,” said Jim Boisd’Enghien, sales director for Gregory. “Leed’s was the perfect partner to bring our products to the promo channel. We are beyond excited to offer co-branding opportunities on some of our most popular bags.”
Leed’s currently carries five Gregory models, including the Nano 18 Daypack (1977-03), the Border 25 Travel and Commuter Pack (1977-05) and the Alpaca Duffel (1977-06). All are available now on the Leed’s website.
With reported North American promotional product revenue of $654.1 million, PCNA ranked fourth on Counselor’s latest list of the largest suppliers in the industry.
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