The Peernet Group has announced the addition of two members to its alliance of promotional products distributors.

Indianapolis-based OmniSource Marketing (asi/287488) and Mequon, WI-based Norscot Group (asi/284520) have joined the sales organization.

“We are very excited to be a part of this group,” Michael Goldberg, president of OmniSource Marketing, said in a press release. “We look forward to learning and sharing with other industry leaders and believe this type of collaboration will help elevate all.”

In addition to joining Peernet this year, Norscot Group is celebrating its 50th year in business. “PeerNet presents the unique opportunity for like-minded entrepreneurs to join together and share industry knowledge and experience with the ultimate goal of strengthening the organization and each individual member company,” said Scott Stern, president of Norscot Group.

Prior to these acquisitions, Peernet said its alliance represents $425 million in revenue.

“Peernet has built a strong reputation in the industry over the past 26 years with a unique commitment to collaboration, innovation and rapid growth,” said David Poger, the group’s chairman. “Both Norscot and OmniSource are market leaders that will bring fresh perspectives, new ideas and additional leadership to Peernet. They represent the high standards and exceptional performance that all Peernet members embody, and we are thrilled to have them as new members.”