Two of the largest suppliers in the promotional products industry have forged a new partnership.

Issaquah, WA-based SanMar (asi/84863), a multibillion-dollar company that’s the biggest supplier by revenue in the North American promo market, will now be distributing apparel from Gardena, CA-based Next Level Apparel (asi/73867), the eighth-largest distributor in promo.

Joe Simsolo, Next Level Apparel

The distribution arrangement will be a win for both companies – and promo distributors, executives said.

“We’re thrilled about joining the SanMar family,” said Joe Simsolo, CEO of Next Level Apparel. “We are both family-founded companies with family values that align. Our customers have been asking for years when Next Level products will be available from SanMar, and it’s great to finally say ‘now.’ ”

SanMar believes the addition of Next Level’s fashion-forward styles will resonate well, as end-clients increasingly seek out the retail-inspired looks and fabrics.

“SanMar is really excited to add Next Level to our product line, and we look forward to supporting the brand for many years to come,” said Pat Noonan, chief product officer at SanMar.

Executives said that curated Next Level styles will be available at www.Sanmar.com. Products are also available at Next Level’s website (www.nextlevelapparel.com) and by searching the brands and items in ASI’s ESP, a vast collection of products from throughout the North American promo industry.

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