The North American promotional products industry’s ninth largest distributor has a new chief financial officer.

Lewiston, ME-headquartered Geiger (asi/202900) has promoted Robert Wozniak to the key C-suite role. He replaces Bob Blaisdell, who is retiring as CFO but continuing with Geiger on the firm’s board of directors. Wozniak was previously vice president of finance, M&A and FP&A at Geiger.

Robert Wozniak, Geiger

“Rob’s insightful perspective and diverse experience in corporate finance and mergers and acquisitions will position Geiger for long-term growth on a global scale,” said Geiger President/CEO Jo-an Lantz, a member of Counselor’s Power 50 list of promo’s most influential people.

Wozniak joined Geiger in 2021. Since then, he has overseen four acquisitions, including the January 2023-announced purchase of Incentives by Design (asi/230875). M&A will continue to be part of Wozniak’s focus, as Geiger expects to keep making strategic acquisitions. M&A has been happening at a brisk pace in the promo products industry.

“Our business has been on a path of tremendous growth, and with significant investments in people, technology and sustainability, we are well-positioned for an even stronger future,” said Wozniak.

Before joining Geiger, Wozniak was senior manager of the investment analysis team at Ahold Delhaize, a food retail group. Prior to Ahold Delhaize, he was a senior associate at an investment firm, Audax Group. He has a bachelor’s degree in business administration from Boston University.

Based on reported 2021 North American promo product revenue of $243.7 million, Geiger ranked ninth on Counselor’s most recent list of the largest distributors in the industry.