HALO Branded Solutions (asi/356000) is a billion-dollar distributor.

The Sterling, IL-headquartered company, already promo’s largest distributorship by revenue, revealed at its annual Sales Achievement Gala on Jan. 9 that its full-year sales for 2022 surpassed $1 billion.

Executives said this is the first time HALO’s annual revenue has exceeded the 10-figure mark.

Marc Simon, CEO of HALO

“This milestone is the result of a singular focus by every member of our team — creating breakthrough results for our clients with innovation, integrity, and collaboration,” said HALO CEO Marc Simon, a member of Counselor’s Power 50 list of promo’s most influential people.

Simon continued: “Our account executives continue to grow through a combination of creativity, determination, and using HALO tools to deepen client relationships. This passion has fueled our growth and we are thrilled to celebrate the success that, collectively, our team continues to create.”

HALO drove growth organically and through acquisition. In May 2022, HALO continued its aggressive run of acquisitions in recent years by purchasing fellow Top 40 distributor BrandVia Alliance.

“Our goal is to be the best. Being the biggest just happened as a result,” said Jim Stutz, HALO’s executive vice president of sales, marketing and business development. “Our culture of ingenuity, accountability, and inclusion has provided a foundation for delivering superior results. We are humbled by what we have accomplished.”

HALO’s announcement on 2022 sales comes as fellow Top 40 distributor 4imprint (asi/197045) is forecasting $1.1 billion in annual revenue for 2022. It could be the first time that the promo industry has multiple distributors with annual revenue above $1 billion, as determined by Counselor’s Top 40 rankings.

Cimpress (asi/162149), another Top 40 firm that owns National Pen and Vistaprint, has also posted revenue above $1 billion in the past but that has come from international sales too and through sales beyond just promo.

Based on reported 2021 North American promotional product revenue of $822 million, HALO ranked first on Counselor’s most recent list of the largest distributors in the industry.