Top 40 supplier PCNA (asi/66887) wants to make the gifting process seamless for both distributors and their clients.

To make it possible, the Pittsburgh, PA-based company has launched Givee Select, an all-in-one online store platform that streamlines personalized gifting for conferences, corporate events and other occasions.

“We’re empowering our distributors to offer personalized, meaningful gifts with ease,” said Neil Ringel, CEO of PCNA and a member of the Counselor Power 50 list of the most influential people in the industry. “Our goal is to equip distributors with a sophisticated tool that facilitates appreciation, builds relationships and leaves a lasting impression, all while upholding our commitment to sustainability.”

PCNA (asi/66887) just launched Givee Select, a platform for easily creating custom online gifting stores.

The Givee Select platform allows distributors to handpick from a curated collection of high-quality gifts, quickly and easily creating a gifting storefront. This approach ensures a variety of choices while minimizing waste, according to PCNA.

PCNA notes that key features of the Givee Select platform include a user-friendly interface that allows distributors to build a custom store in less than five minutes; print-on-demand personalization; a centralized solution that lets distributors access a curated catalog, control guest access, manage billing and track shipments all in one place; flat-rate, direct-to-recipient drop-shipping for all gift orders; and no inventory commitment. PCNA also boasts that there are no “middlemen, aggregators, third parties or hidden fees,” since distributors and their clients only need to pay for the online store, products and shipping for complete order fulfillment.

The gifting platform also has an eco-conscious aspect, according to PCNA, helping to minimize waste since end-users can choose a gift that they want and will keep. Plus, removing the need for up-front inventory helps eliminate any excess caused by overproduction.

Using Givee Select is simple, according to PCNA. First, a distributor creates an event store, configuring the look and feel with a customer’s brand colors, logo and other elements. Then, the distributor selects gifts from PCNA’s curated Givee catalog of high-quality products. Finally, they can launch the store and invite users to choose and personalize gifts. Adding to the simplicity, PCNA notes that distributors don’t need to fill out lengthy intake forms, learn complicated coding or figure out new digital tech. “Once a store is launched, distributors can rest assured that they only pay for what is ordered by guests, eliminating overbuying and guesswork,” the supplier added.

“Our dedication to innovation shines with Givee Select,” said Holly Brown, chief revenue officer of PCNA. “Listening to and understanding the needs and challenges of distributors is the inspiration for this solution. It is a time-saver innovation focused on the power of choice and a total reinvention of the personalized gifting experience.”

She added that the platform allows distributors to “focus on gifting without the worry of order logistics or any other fulfillment hurdle.”

Givee Select, Brown said, “reinforces what really matters – creating gifts that are cherished and inspire pride.”

Based on reported 2022 promotional product revenue of $857.3 million, PCNA ranked fourth on Counselor’s most recent list of the largest suppliers in the industry.