Towel Specialties (asi/91605) wants to help protect ocean life.

To that end, the Baltimore-based supplier has launched a new environmentally focused giveback program this year, donating a portion of all sales of its new Coral Reef towels (CORTWL) to Coral Vita. Coral Vita is a Bahamian organization dedicated to restoring coral reefs.

A double-sided jacquard peshtemal, the new Coral Reef Towel (CORTWL) from Towel Specialties (asi/91605) has a linen-like feel and is quick-drying. The supplier is donating a percentage of sales of the product to Coral Vita.

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Coral reefs are one of the most important ecosystems on the planet, supporting 25% of all marine species, Coral Vita notes. They’re also a source of food for hundreds of millions of people; they power coastal economies through tourism, fishing and recreation; and they shelter coastlines from storms and erosion. However, due to factors including climate change and direct human impact, half of coral reefs around the world have been lost, and scientists have projected that more than 90% will have died by 2050, according to Coral Vita.

Coral Vita’s solution to the problem is to create high-tech coral farms that can grow coral up to 50 times faster and boost their resiliency against warming and acidifying oceans. Once the new coral is grown, the organization says it can plant it into degraded reefs to bring them back to life.

In addition to its coral reef giveback program, Towel Specialties has announced that it will be donating a portion of all sales to the Melanoma Research Foundation.

These two new giveback programs build on Towel Specialties’ established philanthropic practice of donating towels and blankets to the Salvation Army, particularly in areas suffering the effects of natural disasters.

“We’re thrilled to do our part and to support these organizations,” said Shawn Kanak, president of Towel Specialties. “We’re committed to donating products and resources, as we’ve done for nearly 40 years and will continue adding to our messaging through the next decade. More importantly, we’re investing and learning more about supporting those fighting for cures along with protecting a greener planet for future of generations to come.”

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