New Jersey-based Party City has announced the acquisition of a majority interest in supplier Print Appeal, Inc. (asi/79541). Per the agreement, Party City has purchased a 60% interest in Print Appeal valued at $2.8 million. According to a press statement, the deal allows Party City to buy the remaining interest over the next four to five years.

“This acquisition supports our North American consumer products growth efforts in the area of personalized and promotional products,” said Party City CEO Jim Harrison. “With the growing 'selfie' trend and aim for individual expression, party goers, party hosts and U.S. consumers, in general, want to look unique with personalized costumes, accessories and tableware. Print Appeal’s broad product portfolio is a perfect fit with our business and that trend.”

Founded in 2001, Dallas-based Print Appeal sells a variety of personalized items, including logoed napkins and drinkware. Known for its retail specialty shops, Party City also designs, manufactures and distributes party goods, novelties and gifts throughout the world.