See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

ASB Names Zezzo as VP

Top 40 distributor American Solutions for Business (asi/120075) has hired Dana Zezzo to be the firm’s new VP of marketing & vendor relations. Prior to landing at ASB, Zezzo was the VP of sales and marketing at IMAGEN Brands. He has also served as CMO at Jetline (asi/63344) and VP of sales at ProTowels (asi/79750).

“Dana and I have known each other for many years and I’ve always admired his work ethic and commitment to his customers,” said Justin Zavadil, president of ASB. “His strengths and values are a perfect fit with the American family. With his help, we’ll continue to grow at a rapid rate and our salespeople will have even more tools to make them successful.”

Added Zezzo: “I’ve always been impressed with American’s culture and approach to the business. I’m excited for this new role, which brings new challenges and learning opportunities. I think life’s big changes are about timing. I was personally ready for a significant change in my career. I’m very much looking forward to connecting our industry suppliers to American’s 600+ sales associates and applying my marketing and social media theories at another level.”

Minnesota-based ASB reported 2017 North American promo products sales of $170.1 million, a year-over-year increase of 11%.