Leed’s (asi/66887), a subsidiary of Top 40 supplier Polyconcept North America (PCNA), has announced that it is partnering with Welly, a manufacturer of environmentally-friendly, insulated bamboo drinkware. The exclusive partnership will bring the popular brand to the promotional products industry.

“I created Welly to help the environment and give clean water to people in need,” Ben Kander, founder and CEO of Welly, said in a press release. “I’m thrilled to partner with a company like Leed’s, who understands the critical role of environmentally-friendly products in the promotional products channel.”

Welly’s mission is to reduce reliance on single-use plastic by providing a reusable alternative, as well as bring reliable access to clean water to communities in need. The Pittsburgh-based company donates 3% of sales to charity: water, a nonprofit organization bringing clean and safe drinking water to people in developing countries. With its first contribution, Welly helped bring clean water to Mai Welay, a rural village in northern Ethiopia.

“Welly has such unique, compelling products, plus their work with charity: water is inspiring,” said Heather Smartt, global category director at PCNA. “There’s a strong demand for earth-friendly, sustainable products in this industry and this partnership will allow us to continue providing our distributors with the innovative and socially responsible brands their customers are looking for.”

As part of its August 2019 launch, Leed’s will introduce the Welly Traveler, Original and Tumbler collections. These products will qualify for next day turn with SureShip.

With reported 2018 North American promotional product revenue of $654.1 million, PCNA ranked fourth on Counselor’s latest list of the largest suppliers in the industry.