Pittsburgh-headquartered Pro Towels/Superior Decorating (asi/79750) has formed a new strategic alliance with EG Threads (asi/51832), an apparel decoration company with operations in Las Vegas, NV and Sacramento, CA.

Announced Thursday, July 9, the alliance will allow for combined resources, knowledge and experience, the companies said.

Superior Decorating, a contract decorator for the promo industry that’s part of the Pro Towels family of companies, will draw on EG Threads’ team and 20 years of experience in apparel decoration.

This new venture also gives EG Threads access to the product line and selection that Superior Decorating and Pro Towels currently offer the industry. In addition to being a leading towel supplier in the ad specialty space, Pro Towels offers a new yoga line, home and bath products, and beach accessories, as well as decoration services that include screen printing, sublimation and embroidery.

Keith Lofton, vice president of sales for Pro Towels and Superior Decorating, said the companies are excited about the partnership.

“Our decorating capabilities have always been strong,” said Lofton, “but with this new alliance, we will be taking the decorating business to a new level.”