Arch Promo Group, a Roxana, IL-based promo supplier company that acquired Drum-Line (asi/50873) in May, has acquired the Hudson Valley Umbrella Co., known to the industry as StrombergBrand Umbrellas (asi/89955). StrombergBrand is a leading supplier of custom-printed rain umbrellas, patio umbrellas and more. Financial terms of the sale were not disclosed.

“We’re excited to grow our portfolio of products and services with the addition of StrombergBrand’s industry-leading umbrellas,” said Steve Ehlert, Arch Promo Group’s national general manager. “For 80 years, StrombergBrand Umbrellas has been known for producing the highest quality [umbrellas], helping to build their customers’ brands throughout North America and beyond.”

Steve Ehlert, national general manager of Arch Promo Group

Ehlert noted that StrombergBrand, which was founded in 1942, will continue to print and supply its products out of its facility in Valley Cottage, NY, and Arch Promo Group will invest in broadening StrombergBrand’s product line and making the combined companies stronger.

“We’re dedicated to offering our customers, both new and old, the best products and services in the industry,” Ehlert said.

Helen Stromberg, formerly the owner of StrombergBrand, will continue on with the company as general manager.

“I am very pleased to partner with Arch Promo Group,” Stromberg said. “Arch shares our commitment to delivering outstanding products at a great price. Our customers will benefit from a larger partner with a wider product range, and our employees will continue to enjoy working for a growing leader in the industry.”

Arch Promo Group’s expanding line of products includes calendars, notebooks, journals, key tags, air fresheners, magnets, award ribbons, cups, napkins, reusable barware and more. In addition to Drum-Line and StrombergBrand, Arch Promo Group’s other brands includes Gemini (asi/56100), TK Cups-Sorg’s (asi/88200), ProRose (asi/79933) and F&H Ribbon.

Acquisitions have been increasing at a blistering pace in promo in recent months. Earlier this week, for instance, Vail Dunlap & Associates (asi/350530) acquired Promoco (asi/300475). The week before Top 40 distributor Stran & Company (asi/337725) took steps toward acquiring Trend Brand Solutions (asi/346428), and Top 40 supplier NC Custom (asi/44900) acquired the assets of Fresh Beginnings (asi/55439).