Delegate CX (asi/178336) has hired promo industry veteran Michael Reisbaum as vice president of business development. The Dallas-based Delegate CX is an outsourcing company focused on helping promotional products businesses grow and scale.

Michael Reisbaum, vice president of business development, Delegate CX

“It’s a privilege and an honor to be working for such an innovative company in the industry,” Reisbaum said. “There are a number of well-known companies focusing on this space right now, and I’m thrilled to be joining the most dynamic and well-positioned of them.”

Reisbaum added that Delegate CX is designed, created and managed by and for the promo industry. “I know that we can help our clients become more efficient, productive and profitable,” he said.

Prior to joining Delegate CX, Reisbaum spent four years at Top 40 supplier Blue Generation (asi/40653), where he was vice president and oversaw the management of a select group of top-producing distributors. He also worked as director of operations at Reflective Shopper, which later became part of Top 40 supplier Hit Promotional Products (asi/61125). In addition, he’s held senior sales and account management positions with Top 40 suppliers Showdown Displays (asi/87188); Prime Line, now the hard-goods division of Top 40 supplier alphabroder (asi/34063); and Maxx Marketing, a global licensing and products solutions agency. In addition, Reisbaum served on the board of the Specialty Advertising Association of Greater NY (SAAGNY) for a number of years.

Craig Dunlap, CEO and founder of Delegate CX, said he was excited to have Reisbaum join the team. “The industry is really booming right now, and we’re bringing something new to it that really helps to drive its growth,” Dunlap said. “Michael is a real asset to the team who will push this growth even further.”

Delegate CX helps its clients grow and scale by delegating key business tasks to highly trained outsourced teams, drawing upon many years of experiences in the promotional products industry to deliver a unique approach to offshore management and training.