Irvine, CA-based Vail Dunlap & Associates (asi/350530) has acquired Promoco (asi/300475), a distributor located in Petaluma, CA. Financial terms of the deal were not disclosed.

Both distributors are members of Peernet Group, a strategic alliance of 16 promotional products distributors that work together by sharing best practices and combining purchasing power.

Rob Dodson, president of Vail Dunlap, said the acquisition seemed natural since the two companies have worked together for many years through Peernet. “We share the same values and have a similar vision of providing the best customer experience using innovative promotional solutions,” Dodson added. “We’re looking forward to working with Promoco’s people and customers on this basis for years to come.”

Promoco was founded by Don Mintz more than three decades ago. Mintz is also the founding member of Peernet.

“Promoco has spent the last 36 years establishing a very special trust and rapport with both its customers and our employees,” Mintz said. “We have every confidence that Vail Dunlop will carry on this tradition of which we are very proud.”

Vail Dunlap was founded in 1978 and is currently owned by Dodson and Ray Wharton, vice president. Both Vail Dunlap and Promoco service Fortune 500 clients as well as smaller regional businesses.