Georgia-based Augusta Sportswear (asi/37461) and apparel brand Russell Athletic have announced a partnership to bring Russell Athletic uniforms to the team sports channel. With this partnership, Augusta Sportswear will exclusively manufacture, market and sell team uniforms and other team-specific products.

“With a brand legacy that includes outfitting athletes for generations and the invention of the sweatshirt, Russell Athletic has played an integral role in developing team uniforms and performance wear on and off the field for more than 115 years,” said Matt Murphy, vice president of marketing at Russell Athletic, in a press release. “Augusta Sportswear is a proven leader in team apparel with an exceptional reputation for service and quality, making them an ideal partner to bring Russell Athletic to the next generation of teams and athletes.”

Augusta Sportswear will offer Russell Athletic uniforms for basketball, baseball, softball and football. The partnership will also allow Augusta Sportswear to distribute Russell Athletic workout apparel including fleece, tees and performance products.

“Russell Athletic has a rich history in performance wear, much like Augusta Sportswear,” said Dave Elliott, president and CEO of Augusta Sportswear. “Together, we’re bringing the best of both companies to market with the same great fabrics, products and value the Russell Athletic brand is known for and backed by the best-in-class service model Augusta Sportwear, Holloway and High Five customers have relied upon for decades. Simply put, this new partnership leverages both groups’ strengths and will provide even more choices for teams, athletes and fans.”