Utah-based supplier Natural Trends (asi/73497) has announced it’s furthered its partnership with Procter and Gamble and is bringing co-branded Febreze CAR™ Air Fresheners to the promotional products market. Natural Trends will be the exclusive industry Febreeze provider for the items, which will be available in mid-July, according to a company release.

“We feel honored to be a P&G channel partner and to bring another of their leading billion dollar brands to the promotional market,” said Paul Christensen, president of Natural Trends. “Febreze is the trusted air freshener of millions, and will be a fantastic promotional item.”

P&G launched Febreze, which uses “OdorClear” technology, in 1998.

Founded in 1999, Natural Trends offer several other name-brand products, including the Tide to Go Instant Stain Remover, WD-40 and the Lava Bar.