Sweda (asi/90305), a Top 40 supplier, has named Shonna Rose its new Regional Sales Executive for Northern California. “We’re so thrilled to have Shonna join Team Sweda,” said Senior Vice President of Sales and Marketing Kellie Claudio. “She brings extensive sales experience, the power of her strong partnerships and her driving work ethic to the role.”

Webb Company (asi/95838) announces the hiring of Jake Peterson as Vice President of Sales and Marketing. With 10 years of experience in the promotional product industry, Peterson comes to Webb from another industry supplier where he most recently held the position of National Sales Manager. Peterson has an outstanding track record for quality relationships and business growth, Webb Company said.

Gemline (asi/56070) welcomes 25-year marketing veteran Saadia Bryant as director of digital marketing.

Rocketbook (asi/83078) has named Nick Lombardi as director of sales of its promotional products division.

Crystal D (asi/47759) has promoted three employees to new positions: Mike Irvine has been promoted to chief operating officer, Kari Hurtis has been promoted to vice president of operations and Jake Calleja has been promoted to customer service manager.

WOWLine (asi/98360) welcomes John Short as national sales manager. Short previously held management positions with PWS, Premium Supply and Bodek and Rhodes. “I am confident that he will successfully lead our sales efforts and help grow our brand,” said Chris Topping, COO at WOWLine.

Spector & Co. (asi/88660) has promoted Marisa Vincelli to CFO and Tina Bacogiannis to COO.

Columbia Sportswear (asi/46021) has appointed Andrew Burns as director of investor relations and competitive intelligence.

Evans Manufacturing (asi/52840) welcomes Eric Axelson as the Pacific Northwest region senior account manager covering the states of Alaska, Northern California, Colorado, Idaho, Montana, Oregon, Utah, Washington and Wyoming.

Cap America Inc. (asi/43792) has promoted Liz Capone to director of customer relations. Capone will oversee all aspects of the company’s policies, objectives and initiatives including monitoring client/company interactions, developing service level standards, response times and issue resolutions.

ETS Express (asi/51197) welcomes Kathryn Brewer as regional sales manager of the Southeast territory, which includes Georgia, Florida, Mississippi and Alabama.

JustinCase (asi/63698) welcomes Lee Pearson and Kevin Ridgeway as multi-line representatives of the Southeast territory, which includes Alabama, Kentucky, North Carolina, South Carolina, Georgia and Florida.

Vantage Apparel (asi/93390) welcomes Felicia Rodriguez as director of customer experience.