Kornit Digital – a maker of direct-to-garment and other digital printing technology – is helping online creators build a “pixel-to-parcel-to-doorstep experience,” thanks to a new partnership with Amaze Software Inc., the parent company of social commerce platforms Amaze, Spring and Outfts.

Amaze has selected KornitX Workflow Solutions and Kornit MAX digital on-demand fabric and textile decoration technology as the delivery platform its social media creators can use to better monetize branded products.

Kornit offers a Global Fulfillment Network that connects e-commerce sellers with garment and textile production fulfillers around the world. The platform is backed by Kornit’s workflow engine, which the company says seamlessly integrates across Kornit MAX textile decoration systems for end-to-end production, visibility and control.

“The social commerce market is growing rapidly, but creators struggle to capitalize on delivering branded products, as typical production cannot meet the expectations of brands and consumers for greater sustainability, creativity, ability and market reactivity,” said Ronen Samuel, CEO at Kornit Digital, who added that Kornit’s fulfillment network helps to tackle those complexities.

“Combined with Amaze’s significant market reach and focus on creators, we’re enabling branded collections to be delivered without production limitations, wasted inventory or minimum-order requirements – connecting with fans in-market to build tomorrow’s brands while driving price-competitive revenue opportunities,” Samuel added.

Amaze Software’s Spring platform helps social media creators monetize their content and engage with fans. It has seamless integration across platforms that include Instagram, TikTok Shops and Twitch. Spring serves 11 million creators in more than 100 countries. With the Spring platform, fans can make purchases directly from where they consume a creator’s content, allowing creators to enhance engagement and cultivate their brand presence.

“There are more creators on social platforms than ever before,” said Aaron Day, CEO at Amaze. “Our vision is to translate these voices into enduring brands by allowing virtually anyone to create and capitalize on their ideas. Kornit is key to making this possible, allowing us to enter new markets faster, offering better fan experiences and remaining nimble in this ever-changing market.”

Social commerce, where consumers can make a frictionless purchase directly from a social media platform without having to exit to another webstore, is becoming increasingly lucrative: Some estimates say the sector will reach $1.2 trillion by 2025.