IMAGEN Brands, a Top 40 promotional products supplier headquartered in Mason, OH, has announced a new partnership with Coleman – a 120-year-old Chicago-based company known for its outdoors lifestyle products.

Coleman Brewski Stainless Steel Tumbler (CCLM004)

Parent firm of Crown (asi/47700) and Vitronic (asi/93990), IMAGEN said Monday that the agreement establishes IMAGEN as the exclusive provider of Coleman drinkware to the $25.8 billion promo products market.

“We already have such a great partnership with Coleman, so it’s very exciting to now be the only supplier selling Coleman drinkware in the promotional products industry,” Sharon Studer, lead category manager at IMAGEN, said in a statement.

IMAGEN first began selling Coleman products 13 years ago. Coleman drinkware items that have proven popular in the promo space include stainless steel water bottles and tumblers. According to IMAGEN executives, the 20-ounce Brewski Stainless Steel Tumbler that features a bottle opener built into the bottom is especially popular; it keeps drinks cold for up to 15 hours. “Select Coleman drinkware can be full-color digitally imprinted with 360° seamless artwork,” IMAGEN said in an announcement on the partnership.

Beyond drinkware, IMAGEN carries other Coleman products, including coolers, chairs, grills and camping accessories.

With reported 2018 North American promotional product revenue of $60.6 million, IMAGEN Brands ranked 24th on Counselor’s latest list of the largest suppliers in the industry.

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