U.K.-headquartered Fluid Branding (asi/195718) has reached a milestone – having 100,000 trees planted in fewer than three years.

Back in August 2021, the distributor partnered with Ecologi, a U.K.-based company that helps clients calculate their carbon footprint, reduce emissions and fund climate projects. As part of the partnership, Fluid Branding launched its “A Tree With Every Order” campaign, which does exactly what it sounds like: For every Fluid Branding order, Ecologi funds the responsible planting of a tree. Trees (from mangroves to papaya) are planted in their native area, helping to restore natural wildlife habitats, and local people are hired to help with the planting, creating employment.

In addition to planting 100,000 trees, Fluid Branding notes that its campaign has also supported the prevention of 1,935 metric tons of carbon dioxide equivalent from being emitted through 29 verified carbon avoidance projects, ranging from preventing deforestation to producing different types of renewable energy for countries around the world.

“Our aim with this campaign was to plant trees responsibly through a partner we can trust and to make the scheme inclusive for all of our customers to drive maximum engagement,” said Jon Birrell, marketing and sustainability director at Fluid Branding. “We’ve got lots of exciting sustainability plans for the future to build on this achievement.”

Fluid Branding, which became a certified B Corp in 2019, also committed to becoming carbon “net zero” by 2030. Net zero, the distributor says, is similar to becoming carbon-neutral; however, companies with this goal set and pursue an ambitious science-based carbon reduction target to keep global warming below 1.5 degrees Celsius, using certified carbon credits to compensate for any emissions that remain after reduction efforts. Among its reduction efforts are investments in solar and wind power and an electric vehicle lease scheme for team members.

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