March 12, 2024
Geiger’s Firebrand Promotions Nabs EcoVadis Platinum Rating
The Top 40 distributor acquired the UK-based company in 2023.
Top 40 distributor Geiger (asi/202900) is making strides in sustainability. UK-based Firebrand Promotions, a Geiger Company, has received a Platinum rating from EcoVadis.
Geiger also has a Gold EcoVadis ranking for its Lewiston, ME, headquarters, and received a Platinum rating for Geiger UK for the second year in a row.
EcoVadis, which provides business sustainability ratings, evaluates companies across four key pillars: environment, labor and human rights, ethics and sustainable procurement. To receive a Platinum rating – the highest that EcoVadis gives out – firms need to score above 75% across all pillars. FireBrand Promotions achieved a score of 86% in its overall assessment, putting it in the top 1% of companies worldwide.
“Acquiring Firebrand Promotions was a strategic move aligned with Geiger’s steadfast dedication to sustainable initiatives,” said Vicky Kinasz, managing director of Geiger International. She added that the Platinum rating “is a testament to the hard work and unwavering commitment of our global team in upholding and surpassing international standards.”
David Geiger, a fifth-generation family member, noted that the latest EcoVadis ranking underscores the company’s commitment to leading positive change in the promotional products industry. The vice president and general counsel for Geiger added: “We are thrilled to be recognized for our global efforts in environmental stewardship and innovative sustainable practices.”
Geiger acquired Firebrand Promotions in July 2023. It was the company’s fifth acquisition in the U.K.
A privately held, fifth-generation family-owned business, Geiger has offices in the U.S. and Europe and is affiliated with over 450 independent sales representatives. The company ranked ninth on Counselor’s most recent list of the Top 40 distributors in the industry, with 2022 North American promotional products sales of $327 million.
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