From free swag to swanky branded merchandise, Wizard World Comic Con Philadelphia abounded with promotional products. There was everything from official logoed event gear for purchase, to giveaways from a variety of vendors and exhibitors, including household name brands like Xfinity and 5-hour Energy.

Held Thursday through Sunday at the Pennsylvania Convention Center in Philadelphia, the pop culture event featured talented comic book artists, unique toys and comics for sale, in-person autograph signings from celebrities such as Sebastian Stan, Elijah Wood, Jason Momoa, Sean Astin, and Henry Winkler, and much more. I swung by to check out the merch on offer (tough gig, I know). Here’s what I found…and a saber fight…keep scrolling….

First up, official Wizard World Comic Con branded merchandise! As you can see in these first four photos, wearables, totes, drawstring backpacks and lanyards were part of the mix.

DKMS is a nonprofit that helps blood cancer patients find matching donors. To get Comic Con attendees engaged with its mission, the group came up with what the best giveaway I spotted from an exhibitor: This branded cape. It’s a perfect product to connect with the superhero-loving Comic Con crowd. DKMS was also giving out the below earbuds in a branded clear plastic slide-open pouch.

Xfinity was promoting HBO GO with the above hat, which attendees were snapping up. Xfinity, which offers cable, internet, telephone and wireless services, also co-branded with Wizard World on the below freebie tote. Neat aside: Xfinity had screenprinters creating totes on the spot.

You could get these 5-hour Energy sunglasses by participating in a basketball shootout game at 5-hour’s tent booth, which had a real-world game set similar to this for the hoops fun.

A super friendly woman at The Lasik Vision Institute table asked me if I was interested in Lasik surgery. I felt bad telling her not really, but she was still nice enough to give me this credit card holder to slap on the back of my phone.

Lots of parents attend Wizard World Comic Con with their kids. It makes sense then for a charter school like Commonwealth Charter Academy to promote at the event. As part of the effort, Commonwealth was handing out free pens, drawstring totes, dog-shaped stress toys, and info cards with a friendly dog mascot.

Army recruiters had a table at the event, too. The guys were very friendly and insisted I take this water bottle and keychain. I was happy to oblige.

A fair share of movie promoting was going on, and there were various types of swag to support the hype-push. I scored these Teen Titans buttons at a booth after playing a little game. To get the buttons – or potentially other movie-themed freebies – you spun a game wheel. You got whatever swag item the wheel fell still upon.

TV station PHL17 was promoting itself. By liking the station on Facebook, you were entered for a chance to win one of these fun show shirts, I was told.

Well, T-Mobile wasn’t about to let itself be missed, was it?

Dudes from The Saber Legion, an international saber combat organization as it were, had quite the duel. I didn’t record to the end because it went on a bit (sorry), but the fellow in all black emerged victorious (I’m pretty sure).