IMAGEN Brands, a promo product supplier that’s part of Top 40 supplier Koozie Group (asi/40480), has promoted Jackie Walker to national sales manager.

“We are delighted to welcome Jackie to the IMAGEN Brands sales leadership team,” said Lisa LeMond, vice president of sales and customer service at IMAGEN Brands. “Jackie brings 13 years of promotional products industry experience, holding key roles in sales, marketing, customer service and manufacturing.”

Jackie Walker, IMAGEN Brands

As national sales manager, Walker will manage a team of regional and strategic sales managers. She’s responsible for sales strategy, marketplace analysis, recruitment, development and coaching team members.

Her charge also includes maximizing sales opportunities within key accounts nationally – something she’s already had success with at IMAGEN Brands. In her most recent prior position as strategic account manager, Walker grew national and field accounts with industry-leading distributorships like Geiger (asi/202900), Taylor Corporation (asi/333647; 121500), Fully Promoted (asi/384000) and 4 All Promos (asi/196920), among others.

“Jackie has a history of developing successful, progressive business relationships and has been key to the growth and market share in the territory she previously served,” LeMond said. “This, combined with her enthusiasm, experience and professionalism, will allow Jackie to continue on her successful career path and expand upon the development of our field sales team for future growth.”

Walker holds an MBA from Saint Leo University. Her prior promo experience includes time as senior category marketing manager at Koozie Group when it was known under its former name of BIC Graphic North America. She was also a sales, marketing and merchandising specialist at Koozie Group prior to its 2021 name change.

IMAGEN Brands ranked as the 26^th largest supplier by revenue in the promo products industry when Koozie Group acquired the firm in December 2020. Koozie Group was the seventh largest supplier by revenue at the time. Currently, Koozie Group continues to rank seventh based on 2020 North American promo revenue of $255 million. The new rankings are due out in July.

While part of Koozie Group, IMAGEN Brands operates production, sales and service independently. The Doniphan, MO-headquartered company sells everything from drinkware and plush products, to bags and coolers. IMAGEN has partnerships with retail brands that include Coleman, Rubbermaid and ShedRain.