November 17, 2022
HanesBrands Activewear Sales Have Slipped in 2022
The activewear segment includes business within the promotional products/decorated apparel industry.
Sales and operating profit in Hanesbrands’ (asi/59528) activewear segment in 2022 are falling short of 2021, according to financial data the company released this week.
The Winston-Salem, NC-headquartered global maker and marketer of apparel basics said revenue in its activewear division, which includes business within the promotional products/decorated apparel industry, declined 4.2% year over year through the first nine months of 2022 to $1.18 billion.
The segment’s operating profit fell from $177.81 million in 2021’s first nine months to $125.33 million during the same period this year.
It was a similar story for the most recently ended quarter, Q3. Activewear sales slipped only slightly, down less than 1% to $461 million. Operating profit, however, declined 29% to about $53.5 million. Printwear, which includes sales to promo, was a Q3 bright spot.
Speaking about activewear performance in Q3, HanesBrands said that “relative to last year, the company experienced continued growth in the collegiate channel as well as solid growth in the printwear channel for both its Champion and Hanes brands. This growth was essentially offset by declines in its other channels due to lower point-of-sale trends and higher activewear inventory levels at retail that drove order cancellations, particularly within Champion.”
Across all its business divisions, HanesBrands sales dropped 5.7% for the year through the end of September, having tallied $4.76 billion. For the third quarter, sales dropped 6.6% to $1.67 billion.
Q3 net income reached $80.1 million, or $0.23 per share, but was down from $151.77 million, or $0.43 per share, during 2021’s third quarter. In a bright spot, total company net income for 2022’s first nine months rose from about $17 million, or $0.05 per share, last year to about $290.9 million, or $0.83 per share, this year.
“Our global team’s agility and focus helped us deliver operating profit and earnings per share in line with expectations, despite the tougher-than-expected sales environment,” said Steve Bratspies, CEO of HanesBrands.
Bratspies continued: “Our business fundamentals, brands and categories remain strong, and we are focused on controlling those things that are in our control. We’re making progress in reducing SKUs and inventory, while optimizing our global supply chain. We’re launching products aimed at younger consumers. We’re taking aggressive actions to manage through the near-term challenges as we execute the Full Potential strategy, which will put us in an advantaged position when the macroenvironment stabilizes.”