The typical thinking is that when the broader economy suffers, so do sales in the promotional products industry. But that hasn’t been the case so far in 2022.

Despite rampant inflation, gross domestic product declines and sagging consumer sentiment, the branded merchandise industry has collectively increased revenue through the year.

The widescale return of live events and continued investment by businesses in client and employee prospecting/retention are just some of the factors that have helped fuel promo this year. While there are undoubtable headwinds blowing and concerns about what lies ahead, there’s no denying that 2022 has been a resounding success for an industry that’s risen from the economic ashes of COVID. These numbers tell that tale while contrasting promo’s performance against that of the economy overall.

View the full infographic here and below.