The second-largest supplier in the North American promotional products industry has added more executive talent to its C-Suite.

Top 40 firm S&S Activewear (asi/84358) announced that it has named Lisa Gould chief people officer – a role in which she’ll lead the Bolingbrook, IL-headquartered company’s human resources and talent-management strategies.

Lisa Gould, S&S Activewear (asi/84358)

“Lisa’s genuine passion for people and commitment to fostering an inclusive and people-first work environment make her the ideal fit to join the S&S team,” said CEO Frank Myers, a member of Counselor’s Power 50 list of promo’s most influential people. “We are grateful Lisa has chosen to bring her talents to S&S, and we’re excited for everything we’ll accomplish together.”

Gould has about 25 years of experience in human resources, including time as director of global human resources design at McDonald’s Corporation, director of corporate human resources and global talent management at Brunswick Corporation and, most recently, chief human resources officer at Envoy Solutions.

“The energy and excitement of the S&S team is electric and contagious,” Gould said. “I’m looking forward to teaming up with this vibrant crew, combining our expertise to guide our people strategies and enhance our team’s operations, all aimed at propelling our continued success and expansion.”

S&S executives said Gould has a proven track record of crafting strategies that align with business objectives, while simultaneously fostering an environment that places a high value on employee well-being and satisfaction.

The company also asserted that Gould’s “expertise in mergers, acquisitions and integrations has been pivotal in guiding organizations to evolve and adapt.” Backed by private equity funding, S&S Activewear has made notable acquisitions in recent years, including former Top 40 supplier TSC Apparel in 2021 and TSF Sportswear in 2022.

S&S has been beefing up its executive talent of late. Word on Gould’s appointment comes just a couple weeks after S&S Activewear announced it had appointed Alaina Brooks chief legal officer.

Based on estimated 2022 North American promotional product revenue of $2.1 billion, S&S Activewear ranked second on Counselor’s most recent list of the largest suppliers in the industry. Founded in 1988, the firm offers more than 80 brands, with more than 4 million square feet of warehouse space across North America.