Gaithersburg, MD-based Sonic Promos (asi/329865) announced it has acquired J4 Promotional Marketing in Elkridge, MD. Financial terms of the transaction were not disclosed. J4 Owner Jay Shaplin has joined Sonic Promos as its senior brand manager & vendor relations manager. Shaplin brings almost 20 years of industry experience to his new role, including participation on the board of the Chesapeake Promotional Products Association, as well as clients across both the mid-Atlantic region and the entire country. Sonic Promos has been a Facilis Group partner since 2011.

“I am very happy to have made the move over to Sonic Promos,” said Shaplin. “I met [Owners] Seth and Julianne [Weiner] about six years ago and have had a friendship ever since. I think our work ethics and styles complement each other very well, and the Facilis Group benefits will only help me grow and allow me to focus on the creative and lucrative parts of the business I truly enjoy most.”

Sonic Promos offers clients an order management and CRM platform and an in-house design team for creative ideas and opportunities with new decoration techniques and materials.

“We could not be more thrilled to have Jay join Sonic,” said President Seth Weiner, whose company won Counselor’s Best Distributor Self-Promotion award. “His personality and industry experience are a perfect match for our technology and team culture. This fortuitous move will benefit everyone involved.”