Michigan-based Stahls' (asi/88984) and Florida-based World Emblem (asi/98264) have announced a strategic partnership. Stahls' will supply one of World Emblem's newest product offerings: FlexStyle, a high-end alternative to embroidery that offers dramatic 3D detail and finishes to increase the value of apparel through customization. In addition to FlexStyle, Stahls' will supply traditional embroidered and sublimated emblems.

“The sportswear industry is always evolving and it's important for the industry to stay on-trend,” Carleen Gray, CEO of Stahls' North America, said in a press release. “FlexStyle emblems offer a luxury look with softer wearability, making them perfect for sports jerseys. This strategic partnership between Stahls' and World Emblem allows us to combine resources and continue to innovate and bring the next best product to the market."

Stahls' has emerged as a well-known name in sportswear in recent years, as a licensee and supplier to the NFL, MLB, NHL and NBA. As part of this new alliance, Stahls' will serve these large markets and the promotional products industry on behalf of World Emblem. In return, World Emblem will join the Stahls' Decorator Network and will be a Hotronix distributor.

"We're very pleased with this collaboration," said Randy Carr, CEO of World Emblem. "Now our clients have access to two world class organizations under one roof."

For businesses interested in acquiring their own FlexStyle emblems, call 1-800-766-0448 to speak with a representative or visit www.worldemblem.com or www.flexstyleemblem.com.