October 19, 2020
Fred Segal Collection Benefits Postal Service
The Los Angeles clothier has launched a limited-edition line of U.S. Postal Service-themed merch to help the organization.
Branded merchandise is again at the center of an effort to generate financial support for the cash-strapped U.S. Postal Service.
Fred Segal’s USPS collection is raising money for the agency. Photo: Fred Segal.
Los Angeles-based clothier Fred Segal has launched a capsule collection of logoed USPS swag, sales of which raise money for the financially ailing organization. The Fred Segal x USPS line consists of a crop top tee, a sweatshirt, a long sleeve T-shirt, and a basic short sleeve tee. Created in patriotic red, white and blue colors, the apparel features vintage postage service logos and designs.
Fred Segal’s USPS crop top. Photo: Fred Segal.
The T-shirts and crop top cost $80. The sweatshirt is $125. Every purchase directly supports the Postal Service.
“The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products — like this line of officially licensed apparel — and services to fund its operations. It is our way to say thank you and allow brand fans to showcase their love for the Postal Service, too,” Jeff Lotman, CEO and owner of Fred Segal, told Yahoo Life.
The Postal Service traces its roots back to the year 1775 – before the United States was an independent nation. The organization has come on hard times of late, with funds dwindling and critics saying it has become less competitive, weaker and politicized under the controversial leadership of Postmaster General Louis DeJoy.
Still, there’s been a growing groundswell of support for the postal service. That’s included concerted efforts by consumers to buy stamps and Postal Service merchandise. In the spring, Last Week Tonight host John Oliver teamed up with Stamps.com to release a special limited-edition collection of stamps themed around the late-night talk show/new satire program. Each sheet sold for $14; $11 of that went to support the Postal Service.