BAMKO (asi/131431) has a new brand identity.

The Top 40 promotional products distributor announced that it has undertaken an extensive rebranding that includes a new logo, website, brand marks and brand collateral.

BAMKO’s new logo.

“BAMKO has become a much more evolved and sophisticated company over the last few years and we thought it was time that our brand reflected who we are today,” Joshua White, head of strategy and general counsel at the Los Angeles-headquartered company, told ASI Media.

White continued: “The updated brand reflects a company that is sharp, original, dedicated. We have matured into a firm that shapes our own opportunities and sets the tone for employees and customers by speaking and acting on our values with clarity and conviction.”

The new logo centers on a stylized standalone “B.” The website was designed to be more dynamic, showcasing elements like new images and case studies. Features will be updated at regular intervals.

As part of the rebrand, BAMKO launched a new website, bamko.net.

It’s all part of a comprehensive brand image update that reflects the company that BAMKO has already become, said White.

“We will convery this updated brand image through words, actions and images,” White shared. “We intend to speak clearly about who we are and what we believe in. We will act cohesively in ways that reflect that brand image. We will use specific images, color tones and brand guidelines that reflect the new, more mature BAMKO.”

Based on reported 2021 North American promo product revenue of $215.8 million, BAMKO ranked 11^th on Counselor’s most recent list of the largest distributors in the industry.