Proforma (asi/300094) wanted to offer its distributor network and supplier partners a forum where they could connect for a bit of brain exchange that would be mutually beneficial and help collectively build business.

The Top 40 promotional products distributor said the Energize Summits it held this year in San Diego, CA, and Charlotte, NC, did just that.

The events provided distributor owners in Proforma’s nationwide network the chance to engage in one-on-one planning sessions with preferred suppliers. That allowed for strategic conversations focused on developing solutions for specific clients, prospects and projects, as well as identifying new opportunities, executives said.

“Our Energize Summits provide a unique collaboration opportunity for our distributor owners and supplier partners,” said Michelle Dalton, Proforma’s vice president of strategic partner development. “The strategic planning sessions have cultivated meaningful partnerships that will undoubtedly lead to remarkable success in the years to come.”

Proforma noted that, as part of the event, suppliers presented on new offerings – another idea-generator for distributors keen for fresh solutions with which to impress end-buyers.

“This event was not just a gathering; it was a convergence of industry supplier leaders, all driven by a common goal of elevating client experiences,” said Energize attendee Katie Kirby, owner of Proforma on Target Promotions. “The Energize Summits exemplify Proforma’s dedication to fostering innovation and partnership.”

Based on reported 2022 North American promotional product revenue of $620 million, Proforma ranked fifth on Counselor’s most recent list of the largest distributors in the industry.