Top 40 supplier S&S Activewear (asi/84358) has a new face in the C-suite. The Bolingbrook, IL-based company has added Alaina Brooks as chief legal officer.

Brooks comes to S&S with more than 23 years of experience, having served on executive leadership teams responsible for strategic planning, operational performance and company culture.

Alaina Brooks, chief legal officer at S&S Activewear (asi/84358)

Throughout her career, S&S says, Brooks has provided expert guidance on a range of legal, compliance, ESG and regulatory matters, spanning areas from commercial transactions and litigation to corporate governance. The company also notes that her leadership has been instrumental in managing various corporate matters, especially in structures with intricate ownership tiers.

“We are on a mission to inspire and foster growth for our customers, employees and vendors,” said Frank Myers, CEO and a member of Counselor’s Power 50 list of the most influential people in promo. “I value the breadth and depth of expertise that Alaina brings to S&S, and with her as our chief legal officer, our team, business, vendors and customers will all benefit. We are thrilled to have Alaina, and we know her expertise and guidance are a welcomed addition to our team.”

In addition to her core legal responsibilities, Brooks has effectively overseen a variety of departments, including human resources, communication and contract administration. Brooks’ extensive experience in ESG program development and sustainability measurement and reporting will help bolster S&S’s commitment to environmental, social and governance initiatives, the supplier noted.

“I enjoy practicing law, and in particular doing it in-house with a company as part of their business team,” Brooks said. “I’m excited to collaborate with this dynamic team, harnessing our collective expertise to navigate legal complexities and drive innovative strategies for S&S and our continued success and growth.”

Founded in 1988, S&S Activewear offers more than 80 brands, with more than 4 million square feet of warehouse space across North America. S&S ranks second on Counselor’s list of the top suppliers in the promotional products industry, with estimated 2022 North American revenue of $2.1 billion.