Colorado-based distributor Big Fish Branding, an independent affiliate of iPROMOTEu (asi/232119), announced this week that it has acquired Westminster, CO-based distributor Capstone Promotions. Financial terms of the deal were not revealed.

Barb Feyka, president of Capstone, had operated her company since she started the business in 1998. She will continue with Big Fish for a “period of time” to help ensure a smooth transition for her customers. “Capstone Promotions and Barb have a terrific reputation in the marketplace, and their customer base is top notch,” said Cindy Gibbs, president of Big Fish Branding. “I'm excited for what the future will bring.”

The two sides in the transaction were introduced to each other by The Distributor Exchange, an industry service provider that helps facilitates sales of small distributors. While a spokesperson for this deal declined to say what the annual sales are of either company involved, The Distributor Exchange says it is focused on providing its mergers-and-acquisitions consulting service to distributors with less than $1 million in annual sales.

For Feyka, she felt like the deal with Big Fish represented a good match for her company. “Big Fish Branding is the ideal company to take over my business,” she said, “as the company and its owner have the same values and approach to customers that I’ve used in my business over the years.”