A spokesperson for United Franchise Group has confirmed to Counselor that Joseph Loch has been named as the new president of Top 40 distributor EmbroidMe (asi/384000). Loch was previously an executive at Hickory Farms, Inc., and has also worked for Office Max and business products cooperative Independent Stationers.

EmbroidMe’s previous president, Mark Johnson, was appointed to the role in 2008 and left the company in May. SIGNARAMA President Jim Tatem assisted with brand leadership in the period between Johnson’s departure and Loch’s hire.

EmbroidMe ranks as the 18th largest distributor in the promotional product industry, with $90.3 million in North American promotional product revenue. The company had flat growth in its promotional product revenue from 2014 to 2015.

United Franchise Group owns a number of B-to-B brands and franchise companies, including EmbroidMe, SIGNARAMA and more.