Alan Chippindale, formerly the president of BrandAlliance (asi/145177), has been appointed as senior VP of business development at Proforma (asi/300094). In his role, Chippindale will help launch distributor services provided for new Proforma owners who have sales between $5 and $50 million annually. This is Chippindale’s second stint at Proforma, having worked as an executive at the firm from 1987-2004.

“We are excited to welcome Alan Chippindale back to Proforma,” said Greg Muzzillo, founder of the Ohio-based Top 40 firm. “Alan was with Proforma in our early years, helping to attract some of the industry’s best talent to our organization. His deep knowledge of our industry, the challenges facing today’s distributors and the support and solutions Proforma can provide will be incredibly valuable.”

Chippindale was with BrandAlliance for nearly 10 years, beginning in 2008. During his run at the Canada-based company, BrandAlliance merged with A Brand Company, creating a Top 40 distributor with annual sales of about $90 million. During his 17 years at Proforma, Chippindale was part of the effort to expand the company’s offerings to include promotional products. He also recruited more than two dozen of the firm’s million and multimillion-dollar producers.

“I’m excited to be involved in developing and introducing Proforma’s new service package to the industry,” said Chippindale. “This solution brings all the growth resources to the table, aligning all of the systems and capitalization support as a variable expense. In the end, we’ll be winning together.”