Fey Promo (asi/54040) welcomes Aida Simmons as Southeast territory sales manager. “We are delighted to have Aida as a new member of the Fey Promo team,” said Samuel Burvee, director of customer acquisition and development. “Her distributor background will be very beneficial to the further development and strengthening of our customer relationships to drive results.”

The Magnet Group (asi/68507) has promoted Lauren Balzarini to regional sales manager, responsible for accounts in Colorado, Kansas and Missouri. “Lauren’s previous experience as a distributor, in addition to her time as a supplier, will help her make an immediate impact with her clients,” said Joe Huber, national sales manager.

AIM Smarter, a promotional products distributor network, has hired Tom Clouser as national accounts business development director, Jessica Hutwelker as director of project management and Kara Main as member services and supplier relations project coordinator.

Cap America Inc. (asi/43792) has announced new representation in three key market areas. Jim Maddox of The Maddox Co. will be covering Alabama, Arkansas, Louisiana, and Mississippi. Bill McDonald and Doug Terry of McDonald Terry Group will cover Georgia and Tennessee. Patrick Reinecker and Dan Pauley of Reinecker Marketing Associates will cover Oklahoma and Texas.

Eversole Run (asi/53040) has added new representation in three market areas: David Lodde of DL Marketing will be covering Missouri, Kansas, Iowa and Nebraska; Dick and Brett Filut of R.J. Filut & Associates will cover Wisconsin, Minnesota, North Dakota and South Dakota; and Mark Treger will be covering California.

Penn Emblem Company (asi/77120) has promoted Tyler Joseph to digital marketing manager. “Penn Emblem needs the right individual to lead our digital marketing initiatives to set us apart from the competition,” said Rob Cholodofsky, director of IT. “I firmly believe Tyler is that person.”

Cap America Inc. (asi/43792) welcomes Curt Carr as vice president of finance. “The diversity of Curt’s experience in finance, accounting and complex system conversions is very much in line with the needs of our growing organization,” said James A. “Trae” Hastings III, CFO of Cap America.