Cincinnati-based Top 40 promotional products supplier TSC Apparel (asi/90518) has entered into what it described as a strategic partnership with Ouray Sportswear (asi/75402), a Denver, CO-based apparel supplier and decorator.

Financial terms of the transaction were not released. Jalex Holdings, a Denver-based private equity firm that previously owned Ouray, said that the deal involved the sale of Ouray. TSC is a portfolio company of CenterGate Capital, an Austin, TX-based private equity firm.

Craig Dudley, President, Ouray Sportswear

The new partnership will see what executives described as Ouray’s high-quality customized apparel and headwear gain greater reach through TSC’s national network of seven apparel-distributing warehouses.

"We are very excited to partner with TSC Apparel because they share our same vision of providing unmatched customer service,” said Ouray President Craig Dudley. “TSC Apparel's distribution network and long-standing customer relationships will enable us to continue expanding our market presence.”

Founded in 1965, Ouray (pronounced “your-ay”) designs, decorates and distributes customized apparel and headwear to more than 4,000 wholesale customers annually. End-markets typically include resorts/hospitality, colleges/universities, golf, and corporate. “We specialize in T-shirts, fleece, outerwear and a variety of headwear styles,” the Ouray website says.

Dave Klotter (inset), CEO of TSC Apparel, said: "We have known Ouray Sportswear for many years and feel this partnership is a great opportunity to deepen that relationship. We are excited to be able to offer our customers Ouray's premium sportswear brand."

With reported 2018 North American promotional product revenue of $140 million, TSC Apparel ranked 11th on Counselor’s latest list of the largest suppliers in the industry.