Logomark (asi/67866) has formed a new partnership that will see the Tustin, CA-based Top 40 supplier selling products from fitness brand Egg Weights to the promotional products market.

Egg Weights fit easily in the palm.

The Egg Weights brand is known for its palm-sized weight system of products that serve as an innovative alternative to the traditional dumbbell. In the promo space, Logomark is launching the 3-pound “Cardio Max” set, which includes two 1.5-pound stainless steel Egg Weights and a customized zippered carry bag. The set (Logomark item number GR6520) is available for $47.99. Other weights and options will be available for custom ordering.

“We believe Logomark to be a great fit for us and are very excited to launch Egg Weights into the promotional products industry,” said Egg Weights founder Christian Malcolm.

Logomark President Trevor Gnesin said the partnership comes at a time when demand for home exercise equipment is high, as the COVID-19 pandemic has forced shutdowns and limited capacity at gyms and other fitness centers.

The Cardio Max set (GR6520) is available from Logomark.

“Egg Weights are a perfect solution,” Gnesin said. “They’re an improvement over the conventional dumbbell … they are so comfortable to hold in your hand and a great choice for corporate gift giving. I’m very excited to offer this unique product as part of Logomark’s product range.”

Egg Weights are used around the world by amateur and professional mixed martial artists, boxers, Olympian runners, NFL players, and Muay Thai fighters. Egg Weights are also the only approved training hand weight at the UFC Headquarters Performance Institute, according to Logomark. Egg Weights are also increasingly used in yoga, barre, Pilates, dance, conditioning, physical therapy, fascia hydration and more.

Based in Camarillo, CA, the Egg Weights brand was the outgrowth of Malcom’s effort to develop dumbbells that had a level of performance and comfort that he found lacking in other products on the market.

“By changing the density of the materials and only minimally adjusting size to alter their weights, the Egg Weights’ patented design means each weight option remains ergonomically palm size and moves with the natural motion of your body, adding intensity to any workout,” Logomark explained in a statement.

With reported 2019 North American promotional products revenue of $98.5 million, Logomark ranked 15th on Counselor’s latest list of the largest suppliers in the industry.