Gallant Capital Partners, a Los Angeles-based investment firm, has acquired SupplyLogic WebbMason (SLWM; asi/356166), a tech-enabled marketing services provider and promotional products distributor. The acquisition comes just months after the July merger of SupplyLogic and WebbMason Marketing. Financial terms of the deal were not disclosed.

“SLWM represents an opportunity to invest in a rapidly growing marketing services provider and partner with an outstanding team,” said Anthony Guagliano, partner at Gallant. “The team at SLWM has built an incredible business that is relentlessly focused on driving high ROI solutions for its customers.”

Guagliano added that Gallant plans to support the company with its “operational resources and flexible capital base” to help it grow both organically and through more acquisitions over the long term.

Jon Gimbel, another partner at Gallant, noted that SLWM’s “dedication to partnering with and serving its customers make it a very attractive platform investment.”

Phil Schoonmaker, CEO of SLWM, said the partnership with Gallant will help the company “fuel more investment in our people, technology and services” and allow it to better serve customers’ needs.

“We could not be more excited about this partnership and what it means to our customers and employees,” Schoonmaker said.

Headquartered in Kansas City, MO, SLWM was formed earlier this year after the merger of SupplyLogic and WebbMason Marketing. The company uses technology to optimize marketing effectiveness and procurement of print digital and creative, point-of-sale and branded merchandise.

Founded in 2018, Gallant Capital Partners is a private equity firm that makes control investments in industrial, business services and technology companies.