Convergence Corner
Print and promotional products are perfect together. Hear from distributors who have combined the two to achieve greater success by offering creative solutions for their customers, and learn how you can evolve your own business by following their playbooks.
Hosted By: Brendan Menapace and Christopher Ruvo
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2/21/2025
Convergence Corner: Navigating a Last-Minute Reprint on a Million-Plus Unit Project
Ryan Cady, director of client success at Imprint Engine, tells the story of how one massive promotional campaign across more than 300 college campuses hit an 11th-hour roadblock, but with the strength of his network and relationships, everybody ended up happy.
2/6/2025
Convergence Corner: How Tactive Blends Print & Promo, Digital & Physical, for Modern Solutions
Courtney Bills, CEO of Tactive, discusses her company’s recent acquisition and how print and promotional products work together to create “multisensory marketing for a digital world.”
1/22/2025
How College Hill Maintains Its Local Roots Amid Growth & Expansion
Gabi Gebauer-Lewis of Pullman, WA, distributor College Hill (asi/164578) details her company’s journey from selling T-shirts to college students to becoming a full-service one-stop shop for promo and print customers.
12/18/2024
How One Proforma Owner Saw the Value in Print & Promo Together From the Start
Steven Flaughers, owner of Proforma 3rd Degree, discusses his history in print and promo, asking the right questions and finding the right opportunities in unexpected places.
12/3/2024
How a Family Business Became a One-Stop Shop for Print & Promo
Spencer Coleman’s Utah company started in the signage/print market but branched out to offer promo products too, a lucrative move accomplished through franchising.