A biometric safe to stash your pink Starbursts. McDonald’s Happy Meals – complete with an iconic, nostalgic figurine – designed specifically for adults. A windbreaker with an insulated pocket perfect for storing breakfast sandwiches and left elbow padding so you can grab your drive-thru order in comfort. When it comes to marketing campaigns – and associated merch – big brands are brimming with clever ideas. The best ones combine elements of fashion and function, using promotional products to further the brand storyline. Bonus points if it gets buzz on social media.

In this episode of Promo Insiders, ASI Media’s Theresa Hegel and Christopher Ruvo talk about a few of their favorite merch items from recent brand campaigns, sharing details about what made them so effective, and the lessons promo suppliers and distributors can learn from their example.