ASI’s Global Ad Impressions Study is the definitive report on the effectiveness of promotional products, examining consumer perceptions and the impact that promo items make.

The study touches on a number of key topics, from eco-friendly to Made in the USA to actual numbers on cost per impression. But this year’s report offers a new wrinkle: data on branded masks. Did you know that 51% of American consumers have a more favorable opinion of an advertiser who gave them a logoed mask?

In this episode of Promo Insiders, editor C.J. Mittica along with ASI’s research guru Nate Kucsma dig into the most intriguing and surprising findings from this year’s study. How long will consumers keep masks? Why are baby boomers the biggest growth market for sustainability? And do consumers actually prefer USBs over power banks? All this and more is discussed. And don’t forget, you can download a free copy of the ASI 2020 Global Ad Impressions Study.

Podcast Chapters
7:47 Masks are a potent branding vehicle – and we have the proof
14:45 How long consumers will keep a logoed mask
25:04 Surprising findings with eco-friendly products
29:19 A growing desire for Made-in-USA products
33:34 USBs over power banks? Really?
40:25 Data that demonstrates the effectiveness of promo products

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