Over the last few months, ASI Media has been hard at work putting together a new product-focused page to help spur promo distributors’ creativity. Product Hub is the destination for showcases, trends, case studies and more.

“We realized that there was a hunger for quick ideas for upcoming campaigns,” says Sara Lavenduski, executive editor of digital content and curator of the new Product Hub page. “Sometimes, the successful sale is based on you being the first to get clients ideas.”

In this episode of Promo Insiders, ASI Media’s Theresa Hegel chats with Lavenduski to learn more about what the new page will contain, why it’s a crucial destination for distributors, and how she incorporates consumer trends at retail and in fashion into our product coverage.